Who Is CommonSense Marketing?
My name is Lloyd McTaggart and I am CommonSense Marketing. Well, not just me but I head up the effort. From time to time, I rely on other qualified folks to help me "fill in the blanks" as I have reached an age where I can freely admit that I don't know everything!
But, what I do know is that many types of organizations and businesses - of any size - could benefit from the understanding and application of some very basic marketing principles & techniques that have worked well in many situations all around the world.
Every situation is different, of course, but the constant factor is people - it takes people to make your business/project/enterprise successful, right? And the fundamental thrust of marketing is figuring out what those people (customers) need/want, and then sorting out how to deliver it to them in a way they will accept. The concept is quite simple when you think about it.